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Purina Beggin’ Stripes



New Audience + New Products + New Experience.

Team members: Lena McSweeney, Julia Park, Kevin Dwyer-Heidkamp

The challenge is to help pave the way towards a more playful snacks portfolio through game-changing snacks innovations that radically disrupt the category through clever treat (product) design, awesome packaging, brand actions, retail vision, and enhanced (playful) user experiences that help reinforce and fuel the PLAY pipeline for the Purina Snacks portfolio.



Get Bonus from William Hill the UK bookamker.